Hot off the beauty press is the first and only FDA approved eyelash prescription treatment.

LATISSE™ is a prescription eyelash growth treatment that works gradually, with full results after 16 weeks. The active ingredient in LATISSE is bimatoprost, a compound that lowers eye pressure in people with glaucoma (a disease that may cause vision loss from optic nerve damage if too much pressure builds up in the eye.) According to the LATISSE web site, apply this once-a-day treatment topically to the base of your upper eyelashes and you’ll see changes in length, thickness, and darkness.

There are some side effects, including itchy eyes and eye redness. However, some users found that these irritations went away once they became accustomed to the product. The issue of iris pigmentation (eye color changing to brown) is also circulating the Internet. According to LATISSE clinical trials, eye color change was not reported. However, eye color change has occurred in patients who applied similar medications directly into the eye to treat elevated intraocular pressure/glaucoma.