Red Hot Mittens for 2010 Winter Olympics

Who would have thought that the hottest item in the recently launched 2010 Canadian Olympic team apparel collection would be red mittens designed to match those of the Vancouver 2010 torchbearers?

At $10 per pair, the cozy knitted mittens with a white Canadian flag on the palm and the Vancouver 2010 logo on the back have been a huge hit to the surprise of even Mark Kinnin, The Bay’s vice president of Olympics global sourcing and e-retail who noted: “Everybody wants not one pair of red mittens, they want 10 pair of red mittens.”

Proceeds from sales of the mittens go to the Own the Podium 2010 program to support Canadian Olympic athletes.

LATEST RED MITTENS

If you want to experience Red Mittens nostalgia, visit redmittens.ca (note that the site takes a few minutes to load). You can register your mittens at the site and view Canadian athletes wearing the new Fall season red mittens. You can also purchase the new and improved mittens with an extra large maple leaf.

Olympic Mittens Fever

  • Olympic Memorabilia: You can access VANOC memorabilia at vancouver2010.com/auction, which links to eBay and offers only “authenticated” items.
  • Around 3.5 million pairs of red mittens have been sold: Branded Vancouver 2010 merchandise sales hit $500 million.
  • Counterfeit Mittens: One of our readers let us know about counterfeit mittens that are being sold for $9.00. A counterfeit pair was recently found in a Gastown tourist shop in Vancouver that are almost identical to the real mittens. There’s just one visual difference: real 2010 mittens feature the Olympic rings, while fake ones do not.
  • Red Mittens Flash Mob: Here’s a video of a hand-waving red mittens dance in Vancouver’s Robson Square.
  • The Great Mitten Rush: Check out the mitten extravaganza in an editorial cartoon.

Red Mittens Gallery

Denny Morrison


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