When it comes to men’s hairstyles, everything old is new again. With series like Mad Men influencing fashion trends, more men are following the lead of Manhattan ad execs like Don Draper and Roger Sterling who likely spent as much time slicking their hair back as their wives did teasing their bouffant.
The difference today is that it’s much easier for men to get the classic look that oozes worldly charm from Mad Men stars as well as Gossip Girl regulars like Ed Westwick. Diana Schmidtke, a Los Angeles-based freelance men’s stylist with clients like George Clooney, Jake Gyllenhaal and Matt Damon, recommends using AXE Smooth & Sophisticated Shine Pomade to create the hold and maximum shine essential for this look.
Styling Tips for the Classic Look
Typically, most styling products work best on dry or almost dry hair. However, you’ll want to wet you hair for this look because the pomade will lock in the moisture. Diane follows these steps to get the classic look for her clients on film sets and photo shoots:
- After washing your hair, take a finger tip amount of the pomade and distribute it evenly through the hair from front to back and back to front (you can always use more product, if necessary).
- Using a comb, create a side part (which is a key to this look) in a straight line from the front of the head to the crown.
- Take another fingertip amount of the shine pomade, rub it vigorously between your hands, and lightly go over the finished style to ensure it stays in place all day whether you’re cutting deals in the boardroom or sipping martinis with clients.