Searching out the Sarah Frame
Originally making their debut on the U.S. presidential campaign trail, Sarah Palin’s rimless eyeglasses are still influencing eyewear trends. For the world’s largest online optical retailer, Vancouver company Coastal Contacts, the style popularized by the former Alaska governor has remained a top seller for over a year.
Previously not much of a fashion statement, rimless eyeglasses used to be considered out of date. But demand for the style ramped up when Governor Sarah Palin showed off eyeglasses created by Japanese industrial designer, Kazuo Kawasaki. The rectangular lenses designed by Kawasaki have a futuristic feel with metal arms in dark silver and black made of lightweight beta titanium.
Coastal Contacts, which charges hundreds of dollars less than the designer version, offers rimless eyeglasses that are similar in style but made of different materials. The company says its version, called Sarah Palin 8001, is cheaper due to volume and lack of overhead typically assumed by an eyeglass store. For seasoned politicians and registered voters alike, the sleek rimless design remains number one on the ballot.
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