Men’s grooming products have been around for years, but the choices have been confined mostly to hair and shaving products.
Today, bronzer is one of the standout products for the growing male cosmetics market.
If your guy has been putting on too much mancake lately, show him the ropes when it comes to getting that natural, sporty glow.
Types of Bronzers
Bronzers for men are available in different formulations, from self-tanning gel to powders. Both suit men because they deposit a natural color and address the skin issues that men face like dryness and irritation.
Clinique Face Bronzer, an oil-free gel, provides a gradual healthy glow rather than a heavy, baked look. It’s also oil-free and easy to apply.
Since this bronzer is waterproof, swimmers can also take a dip in the ocean or shower without worrying about washing it off.
Guerlain Terracota products are considered the cult powder for a natural tan. Guerlain used to offer a men’s product but it has been discontinued, so I’m suggesting Guerlain Terracotta Bronzing Powder Moisturising and Long Lasting (hello gender neutrality).
This bronzing powder creates a healthy glow in just a few strokes of a brush. Although some men may shy away from powder at first, Guerlain has designed an ultra-fine pressed powder that’s very natural looking.
Compared to gel, using a soft brush to apply bronzing powder also lets your guy easily control the darkness of his tan.
Keep these points in mind when applying bronzer:
- Bronzing gel or powder should be lightly applied to areas where the sun hits the face, like the cheekbones and the bridge of the nose.
- Bronzer should also be extended past the jaw line to avoid a sudden change of color from the face to the neck.
- To avoid looking like an aging movie star or waxy politician, remember that a little bronzer goes a long way when it comes to looking tanned and healthy.
[Images via Amazon, Guerlain, and Clinique]