Mascara that Moves You

6 Jun

Boldly going where no mascara has been before

Doing the work of a professional makeup artist, battery-operated mascaras promise intense coverage all at the press of a button. With a battery life lasting as long as your mascara, this new technology is sure to take mascara to new lash lengthening frontiers.

It’s all in the Wand

To experience the new vibrating technology, try these three innovative mascaras:

1. TurboLash All Effects Motion Mascara™ ($32 US) from Estée Lauder vibrates at 125 micropulses-per-second and promises the big four when it comes to mascara: volume, length, curl, and separation.

All you have to do is twist the mascara to turn on the power. Start at the root and feel the vibration as the micro-pulse bristles move quickly through your lashes. With a rapid release gel formula, the mascara instantly coats your lashes for a clump-free effect.

2.  Ôscillation mascara ($34 US) from Lancôme oscillates 7,000 times per minute to extend, separate, and multiply your lashes. The vibrating brush wraps each lash up to 360° with a water resistant formula that thickens your lashes without clumping. Easy to use on both upper and lashes, the mascara handle includes a small button which you press to activate the oscillation.

To complement the mascara, Lancome has recently added Ôscillation Powerbooster, a primer designed to enhance the thickness of your lashes so that your natural lashes are more visible.

3. Pulse Perfection™ Vibrating Mascara ($14.95 US) from Maybelline vibrates at 7,000 times per stroke. This mascara builds lash volume and length, and adds curl to your lashes. The mascara includes a patent pending elastomer brush and is available in a waterproof or washable version.

To activate pulsing vibration, press a button and place the brush at the base of your lashes moving slightly towards the tips. With a buildable formula, you can continue to apply coats until you achieve the perfect lash look.

Pulse Perfection™ by Define-A-Lash® Vibrating Mascara
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