In Hollywood, collagen is well known for creating larger than life lips on many celebrities. For Asian women, collagen-boosted food products like yogurt drinks, dried fruits, and vitamin water are all the rage.
As part of the skin enhancement food trend, Nescafe has jumped on the nutri-cosmetics craze with its coffee formula with collagen. The coffee has been a hit in Asian markets, where the company has also introduced versions of coffee with high calcium milk and ginseng for increased libido.
The 3-in-1 collagen coffee comes in sachets, each containing instant coffee, skimmed milk, and 200 mg (2 teaspoons) of collagen. Although health experts question how drinking collagen can boost skin levels before passing through the digestive system, you may just be lining up for “a little touch up” at your local coffee bar one day.