Bounce Technology for Thicker Hair

5 Feb

Living Proof Full Thickening Cream

Now that extensions are available to the masses, the race is on for thicker, fuller hair. If you’re not up for extension tricks ‘n tracks, Full Thickening Cream from Living Proof may be your best bet for more fullness and body.

Flat hair is the result of fine hair that lays flat, one on top of the other. Full Thickening Cream is a lightweight formula with a new technology, called Poly Beta Amino Ester-1, that creates thickening points on each strand. With volume lasting throughout the day, fans of the unique bounce technology gush about the natural movement and shape they get from the cream.

How to Use

Whether your hair is flat, fine, or frizzy, you can experiment with the thickening cream to create varied looks. Be sure to check out the online videos and step-by-step guides for even more details on how to maximize the results.

To create a straight look:

  1. Rub a small amount of cream (dime size for short hair and nickel size for long hair) between your hands.
  2. Spread it through damp, towel dried hair starting just beyond the roots and working down the hair shaft to the ends.
  3. Wind a round brush through your hair one section at a time and aim your blow dryer under the brush to lift the hair as it dries.

To create an air-dried look:

  1. Rub a nickel sized amount between your hands for long or layered hair.
  2. Spread it through damp, towel dried hair starting just beyond the roots and working down the hair shaft to the ends.
  3. Scrunch your hair with your hands to create slight waves and add movement.

[Image via Sephora]

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