Burberry Beauty Launching This Summer

30 Apr

Wearable Makeup with Sheer Washes of Color

Luxury British brand, Burberry, is jumping into the cosmetics game and launching a color collection in July.

Although the company is joining a growing list of high fashion labels with cosmetic collections like Chanel and Dior, Burberry is forging its own niche in the market.

Instead of updating products seasonally, Burberry plans to start with 100 classic items for the face, lips, cheeks, and eyes. Once the line is established, the company will introduce novelties when the time is right.

This strategy mirrors Burberry’s clothing collection including the iconic trenchoat which can be worn anywhere and at any time (of course, it never goes out of style).

The Burberry Beauty collection will consist of sheer foundation, blush, pressed powder, bronzer, liquid foundation, eye shadow, eyeliner, lip gloss, lipstick. and mascara. The line will sell at Harrods in the UK, Nordstrom in the US, and Holt Renfrew in Canada, and will expand to more stores the following year. Prices will range from $24 (US) for a lip liner to $59 (US) for foundation.

For some of us, the new makeup collection from the luxury British brand may be the only way we get to own a piece of Burberry.

Update: Check out more photos of Burberry Beauty now available at Holt Renfrew in Toronto (Bloor store) and Vancouver, courtesy of Beautygeeks.

[Image via BellaSugar]
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