New Generation of Lip Color for Chanel

17 May

Hydrating Cream Lip Color

Most of us are hooked on glossy lip color and won’t look twice at a tube of lipstick. But the new line of lipstick from Chanel has everyone taking a second look.

The Rouge Coco collection features a hydrating formula to help soften, soothe, and condition lips which Chanel hopes will draw lip gloss lovers over to lipstick.

Peter Phillips, Chanel’s global creative director for makeup, recently told WWD: “We have a whole generation of lip-gloss girls. Now, there’s absolutely nothing wrong with lip-gloss, but there is something so feminine about the act of applying lipstick. I want to make lipstick as easy to apply as lip gloss, and for a long-lasting formula to feel comfortable on the lips.”

The 30 shades with full-coverage finishes from matte to to soft shimmer pay homage to the rich life of Coco Chanel’s life, including creamy rose Mademoiselle worn by Vanessa Paradis in the Rouge Coco campaign.

Rouge Coco is pricey at around $30 for a single lipstick, but the long-wearing color in a black metal case with the Chanel logo may be worth the splurge.

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