Gerard Butler is the New Manly Face of L’Oréal Paris

29 Jul

New Skin Care Line including Cleanser, Face Wash, Shave Balm, and Moisturizer

Even though Gerard Butler usually plays scruffy dudes on screen, that doesn’t mean you won’t catch him in his dressing room dabbing some anti-aging eye cream on his well-earned crow’s feet.

In an astute marketing move, L’Oréal Paris has signed rugged Gerard Butler as a spokesmodel for their latest men’s skin care line.

Butler will be the chief endorser of the Men’s Expert Hydra-Energetic line which includes the Hydra Energetic Ice Cold Eye Roller, perfect for those early morning close-ups on set.

Check out a behind-the-scenes video of the making of the L’Oréal ad.

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