Jacqueline Bisset is the Face of Avon’s Upcoming Anew Platinum

23 Aug

Next Generation of Skin Care Coming Soon

Before Angelina Jolie brought back the brunette look, her dark-haired godmother, Jacqueline Bisset, was setting the screen on fire in the late 70’s with notorious movies like The Deep.

Avon has just announced Jacqueline Bisset as their spokesperson for the upcoming Anew Platinum line designed for women 60 and beyond. She will also appear in the pages of the Avon brochure for Anew Platinum beginning in November 2010.

Known for her poise and grace, the British actress has avoided Botox and plastic surgery and relies on exercise and positive thinking as the keys to her beauty and fitness regimen.

Anew Platinum, which includes a serum and night cream, was created to help fight dryness and sagging using skin protein called Paxillium. Based on a consumer-preception study, Avon indicates 82% of women who used the product agreed facial contours looked reshaped for a more youthful definition.

According to StyleList, Bisset has begun using Anew Platinum and has already begun to see benefits. “Your skin feels very young and fresh. It feels full afterward.”

Anew Platinum launches in November but you can purchase a trial size of the Night Cream or Serum for $1.99, until the full size is available.

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