New Line of Levi’s Jeans Helps Rock Your Curves

25 Aug

All Bottoms are Not Created Equal

If you hate buying jeans because you have curves that can’t be tamed, Levi’s has a new line of jeans just for you.

Curve ID jeans, which focus on shape rather than size, were created after the company studied the bodies of 60,000 women.

The curvy line uses a revolutionary fit that accounts for 80 percent of women’s shapes universally. The fit of Curve ID jeans is based on the difference between the measurement of a woman’s hip and seat: the greater the difference, the more curvy the body.

Each store carrying the line has trained fit experts to measure you, identify your Levi’s Curve ID, and help you find the best fitting jeans for you body type and style preference. Now, instead of hiding your curves, you can accentuate them with three different styles:

  • Slight Curve fits women with a boyish, straight figure who find the waist on jeans are often too tight.
  • Demi Curve fits women who find the waist is comfortable, but the jean is not flattering.
  • Bold Curve fits women with an hourglass figure who find the waist often gaps in the back.

Take a quiz here to see which Curve ID style will work for you.


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