London Fog trench coats used to be the favorites of rich outdoorsy types looking for major protection from a serious downpour. In other words, the classic London Fog rain jacket was short on style and long on function.
Now that Christina Hendricks is the newest celebrity to represent the line, the classic brand with metropolitan appeal is bringing a whole new meaning to outerwear and accessories for the fall.
London Fog is no stranger to the star of Mad Men, as the brand has been used on the AMC show. The curvy actress appreciates the iconic shape of the trench: “It works for anyone – it worked in the 1960s and it works now.”
Hendricks was chosen by London Fog because of her dual appeal, “Christina has a modern appeal but also harks back to a bygone era,” adds the brand’s chief marketing officer, Dari Marder.
The black and white ad campaign shows Hendricks wearing London Fog coats and accessories, and is set to appear in October fashion magazines as well as online. Coming out of the rain never looked so good!
Check out behind the scenes photos here.
[Image via People]
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