After modelling Emporio Armani briefs for four-year and increasing sales of the designer underwear by 30%, Beckham is in the right place to launch his own brand.
Witnessing the success of his wife Victoria’s line (her dresses are a favourite of celebrities like Cameron Diaz and Demi Moore), has also encouraged the star of the Los Angeles Galaxy to develop a business of his own.
According to MTV, Beckham is being advised by his manager, Simon Fuller, and fashion designer, Stella McCartney’s husband Alasdhair Willis, who are “focused on turning David into a major fashion presence.”
Let’s hope that just like the Emporio Armani ads, Beckham will take center stage in his own underwear campaign.
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