Can Swedish Gum Make You Beautiful?

25 Jun

Nutrition Experts Up in Arms Over Beauty Gum

Women from Sweden are considered among the most beautiful in the world.

What’s their secret? Maybe their stunning looks can be attributed to a Swedish beauty gum that promises to keep users “looking their best.”

Vigo chewing gum, which comes in a Focus, Active and Beauty version, claims to have ingredients which can improve concentration, stamina and looks. Mint-flavored Beauty gum contains B vitamins and selenium for stronger hair and nails, as well as beta carotene which contributes to healthy and elastic skin.

Although considered by some experts to be misleading, the manufacturers claim that the European Food Safety Authority (EFSA) reviewed the health-providing event.

A spokeswoman for the company said consumers who expect to improve their looks by chewing their gum have wrongly interpreted the product’s claims: “We are not saying that you will look better but that you will maintain a healthy complexion.”

If only it were true, I’d probably chew a pack a day.

Image via The Local