Would You Wear Moisturizing Jeans?

17 Jan

First Ever Line of Moisturizing Skinny Jeans

Does your skin get super dry during the winter?

Well, forget about slathering on boring body lotion because now you can slip into a pair of jeans that will do the trick.

Wrangler is launching the Denim Spa line of jeans, which contain moisturizing ingredients like aloe vera, olive extract, or a special Smooth Legs formula infused within the fabric. The moisturizing jeans hydrate your skin while you wear them (and maybe help reduce cellulite). The moisturizing effect lasts for 15 day, after which you can re-activate it with a spray.

The jeans were clinically tested by France’s Institut Adriant, where 69 percent of denim testers said the appearance of their thighs had improved. The testing took place over four weeks, in which respondents wore the jeans for eight hours a day, five days a week.

The face of these jeans is Lizzie Jagger, who is the daughter of Jerry Hall and the Rolling Stones’ Mick Jagger.

The jeans will sell on asos.com for $152 (CDN) a pair starting January 28.

Image via FashionMag.com
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