The latest member of the MAC Cosmetics mascara family is Mineralize Multi-Effect Lash.
What’s unique about this mascara? It’s the first mascara to contain MAC’s innovative 77-Mineral Complex. This unique combination of minerals includes shea butter, emollients, and conditioning extracts. All of these key ingredients add up to lashes that are soft, flexible, and separated.
The star component of this mascara, though, is the multi-effect brush that perfectly coats and combs from root to tip, lengthening each individual lash. Top that off with the deep, glossy shade of Charged Black and you get enhanced eyes from every angle.
The Mineralize Multi-Effect Lash mascara is available in stores July 31, 2014 in the permanent line.
[Image via MAC Cosmetics]